VIRAL Marketing is one of the latest forms of Marketing using internet social networks. it uses the power of SNP(Social Network Potential) of an individual. Here user acts like a salesman for the brand. I'm sure u must hav forwarded many a links of virals to ur friends. A viral may be an email, an animation , video or simply a picture. Because it spreads like a virus - so the name is : VIRAL.
Here's one of its kind: this viral is an ad of a JobSite, just put ur name in 'yourname' part of this URL- http://yourname.youaremighty.com and see the result in ur browser e.g. http://Naveen.Youaremighty.com
Here are some other popular virals:
DOVE : Campaign for real beauty by Oglivy & Marthur
DESIMARTINI : MAKKADMAN - Desi Hero by Webchutney
AIRTEL : ALI BABA CHALIS CHOR by Webchutney
ORBIT : Thakur Ka Inteqam
Microsoft Office : Jugalbandi by Webchutney
Office Outlook : Chitthi Aayi Hai by Webchutney
Orbit : Daddu Ki Amanat by Webchutney
MakeMyTrip : Chidiya Udi by Webchutney
MakeMyTrip : AAO by Webchutney
Monday, August 20, 2007
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